How do Google Analytics 4 properties differ from Universal Analytics properties?
Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as
Read moreGoogle Analytics Certification Assessment
What can Google Ads do with audiences from Google Analytics when these two services are linked?
Audiences in Google Ads can be used to adjust geotargeting of ad campaigns Audiences in Google Ads can be contacted
Read moreWhich of these configurations show a Google Analytics account’s hierarchical structure?
Data stream > Account > Property Property > Account > Data stream Account > Property > Data stream Property >
Read moreTo understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?
A metric An event A user A dimension The correct answer is: A dimension CLICK HERE TO DOWNLOAD FULL EXAM
Read moreIf you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
Funnel exploration Cohort explorations Segment overlap Free form The correct answer is: Free form CLICK HERE TO DOWNLOAD FULL EXAM
Read moreTo get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
Google Ads Google Optimize Search Console Search Ads 360 The correct answer is: Search Console CLICK HERE TO DOWNLOAD FULL
Read moreWhenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
Mark event as conversion Modify event Create event Import event The correct answer is: Create event CLICK HERE TO DOWNLOAD
Read moreWhen Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
Google Ads can use these conversions to optimize your bids for ad placements Google Ads can use these conversions to
Read moreWhich attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
First click Last click Time decay Data-driven The correct answer is: Data-driven CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Read moreYou’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
Model comparison Segment overlap Funnel exploration Conversion paths The correct answer is: Model comparison CLICK HERE TO DOWNLOAD FULL EXAM
Read more