Google Analytics 360 Certification Answers

Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration Allow manual

Provides additional advertising dimensions Removes risk of manual tagging errors Removes the need to maintain manual tags Increases data freshness

Site Usage Clicks Floodlight Ecommerce The correct answer is: Clicks CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: Google

Custom Segments Secondary Dimensions Custom Reports Custom Dimensions The correct answer is: Custom Segments Secondary Dimensions Custom Reports CLICK HERE

Assisted Conversions Time Lag Path Length Behavior Flow The correct answer is: Assisted Conversions CLICK HERE TO DOWNLOAD FULL EXAM

Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from

Click-Through Session View-Through Session A Click-Through Session and a View-Through Session The session wouldn’t be reported in Campaign Manager > Campaigns report The correct answer is:

dcm-dbm / cpm dfa-dbm / cpm dbm / cpm dfa / cpm The correct answer is: dbm / cpm CLICK HERE TO

Ecommerce transactions and Goals from Google Analytics Floodlight counters Floodlight sales Google Ads Conversions The correct answer is: Ecommerce transactions

Click-through interaction Display ad impression Data-driven interaction Offline ad interaction The correct answer is: Display ad impression CLICK HERE TO DOWNLOAD FULL