Google Ads Video Certification Answers

Affinity Audiences Demographics and Detailed Demographics Life Events Custom Audiences The correct answer is: Demographics and Detailed Demographics CLICK HERE

You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to

Viewability with Active View Brand Lift Reach Planner Unique Reach and Frequency The correct answer is: Brand Lift CLICK HERE

Consideration Action Awareness Perspective The correct answer is: Consideration CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

You’d use Brand Lift. You’d use Viewability with Active View. You’d use core performance metrics. You’d use Reach Planner. The

Convey multiple messages to resonate with the masses. Humanize the story. Avoid humor, as it’s more subjective. Showcase discounts and

Skippable in-stream ads and bumper ads Non-skippable in-stream ads and in-feed video ads Skippable in-stream ads and in-feed video ads

Trust, innovation, and connection Trust, growth, and connection Trust, growth, and creativity Trust, innovation, and creativity The correct answer is:

Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound off.

Impressions Actions Views Clicks The correct answer is: Views CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: