Google Ads Search Certification Answers

By setting manual bids for specific times of day By providing manual control of each bid By determining minimum and

Target impression share Target cost-per-acquisition (tCPA) Target return on ad spend (tROAS) Maximize conversions The correct answer is: Target impression

Set bids and budgets by using last-click conversions. Use Performance Planner on an annual basis. Create account-level plans that combine

The campaign’s budget needs to increase by 25%. The campaign is performing better than 75% of the manager’s other Search

People who previously purchased from a competitor’s website People who previously purchased a large quantity of the website’s products People

List the ad at the bottom of the search results. Feature a relevant headline. Increase the font size. Include a

Including a call to action Highlighting the business hours Comparing the business to competitors Including a customer quote The correct

An increase in online sales through the store’s website More customers learning about the store’s products on the website The

Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction. Having more

Customers who participated in the brand’s most recent holiday sale Lapsed customers who haven’t purchased from the brand in the