There are two types of optimization. What are they? Choose two.
Media mix optimization Bidding optimization Targeting optimization Channel optimization The correct answer is: Bidding optimization Targeting optimization CLICK HERE TO
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What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report
Read moreA marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches
Read moreThe conversion date between Google Ads and Google Analytics is different. Why might that be?
Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes
Read moreA marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer
Read moreIn the world of digital advertising, how would a tag be defined?
It would be defined as a small snippet of code that’s placed on every page of a website. It would
Read moreHow are view-through conversions counted?
They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
Read moreAs a marketer, in what way should you evaluate your campaign?
By focusing on the worst-performing ads and reducing the frequency of that ad, then reevaluating. By checking whether all the
Read moreIn what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. It tracks calls via
Read moreWhat method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be
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