You want to set up conversion tracking. What’s the first step you should take?
You should add a conversion tracking tag to your website or app after modifying it in Google Ads. You should
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Store visits conversion tracking can be described in which way?
It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds. It has no mininum impression or
Read moreA marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. By automatically limiting conversions
Read moreData-driven attribution works in which of the following ways?
By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.
Read moreA potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling
Read moreWhile searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because
Read moreIf you’re a digital advertiser, how do you define a tag?
As a large snippet of code that’s placed on the homepage of a website As a small snippet of code
Read moreIn what way can the power of Google’s AI be beneficial to advertisers?
By replacing the need for analytics solutions By optimizing performance in real time By reducing the volume of search conversions
Read moreHow would you explain what a marketing mix model does?
It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that
Read moreA marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?
You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an
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