Google Ads Measurement Certification Archives

If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

The cost of products The number of product returns The date of transaction The return on investment The correct answer

If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Differences in conversion counts Differences in attribution Differences in ad placement Differences in base pricing Differences in metric formatting The

Google Ads Measurement Certification

If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions.

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

This field contains your phone information and your business’s web domain. This field contains the information your customers use to

Google Ads Measurement Certification

How is credit dynamically attributed to each touch-point in data-driven attribution?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is

Google Ads Measurement Certification

How does Google My Business help businesses reach more customers when it matters most? (Choose two.)

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

By providing insights on customer behavior. By helping them understand the actions of similar businesses. By engaging their customers online.

Google Ads Measurement Certification

How can a Google My Business location can be verified?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

By mobile, credit, or application By phone, e-mail, or postcard By license, agent, or engines By index, payment, or vendor The correct

Google Ads Measurement Certification

Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Set-up Lead Purchase Page view The correct answer is: Purchase CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Google Ads Measurement Certification

Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Increase sales of high-heeled shoes by 10% this year Increase of 10% in number of full video ad views on

Google Ads Measurement Certification

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

Location has no photos. Location isn’t yet open. Location uses one category. Location includes no posts. The correct answer is:

Google Ads Measurement Certification

Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.)

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

It offers clear, specific, quick, and accurate directions to your business. It completes transactions for goods and services using credit