Which statement describes rules-based attribution?
It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It
Read moreGoogle Ads Measurement Certification
Which statement describes linear attribution?
It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It
Read moreWhich method should be used to promote awareness to customers?
Implicit call-to-actions Ads with generic search terms Displays focused on offers Brand attributes videos The correct answer is: Ads with generic
Read moreWhich is an example of a purchase metric that can be tracked?
Pages per visit Return on ad spend Brand awareness Upsells The correct answer is: Return on ad spend CLICK HERE
Read moreWhich Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
Cross-channel attribution Store visits Brand lift Media mix model The correct answer is: Store visits CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhich Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?
Store visits Brand lift Store sales direct Mixed media The correct answer is: Store sales direct CLICK HERE TO DOWNLOAD
Read moreWhich feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?
Google My Business Insights Google My Business Tracking Google My Business Totals Google My Business Metrics The correct answer
Read moreWhich attribution type algorithmically evaluates individual customer paths?
Time-decay Data-driven Last interaction Linear The correct answer is: Data-driven CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreWhich analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
Machine learning Media mix model Cross-channel Attribution The correct answer is: Media mix model CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhich activity might a brand manager track if the desired result is to increase awareness with the customer?
Upsells Brand recall Purchase intent Transactions The correct answer is: Brand recall CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Read more