How would a digital marketing consultant describe the Google tag to a new advertiser?
It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It
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To describe enhanced conversions for leads, what would you say?
You’d say it uses hashed, first-party data. You’d say it uses third-party data. You’d say it requires customer relationship management
Read moreIf you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns
Read moreHow can an advertiser set up enhanced conversions for web?
Enhanced conversions for web can be set up through Google Analytics Manager. Enhanced conversions for web can be set up
Read moreHow does experimentation contribute to a best-in-class measurement approach?
Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help
Read moreYou’re using Google Analytics 4. What would it call interactions on a website or an app?
Goal Conversion Incident Event The correct answer is: Event CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreIn what way are incrementality experiments different from A/B experiments?
Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads
Read moreA marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
It’s calculated by dividing the number in the conversions column by the total eligible interactions. It’s calculated by dividing the
Read moreTo determine how well your Google Ads account is set to perform, what estimate would you use?
You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score. The correct answer is:
Read moreHow would you describe attribution as it relates to the advertising industry?
Attribution determines the cost of each asset used in a marketing campaign. Attribution determines how much credit each step of
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