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Google Ads Display Certification Answers

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

November 6, 2023 Jane Hanson

Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks The correct answer is: Maximize

Google Ads Display Certification Answers

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

November 6, 2023 Jane Hanson

Your ads will be placed on all search engines. With Google Ads, you always pay using cost-per-reach, predetermined by your

Google Ads Display Certification Answers

An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

November 6, 2023 Jane Hanson

Manually selected targeting Optimized targeting No targeting Optimized targeting and manually selected targeting The correct answer is: Optimized targeting CLICK

Google Ads Display Certification Answers

What is a key benefit of Display campaigns?

November 6, 2023 Jane Hanson

Advertisers can provide minimal input to create a Display campaign. Display campaigns provide highly-segmented insights for daily campaign deep dives.

Google Ads Display Certification Answers

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

November 6, 2023 Jane Hanson

Target cost-per-acquisition (tCPA) Maximize clicks Target return on ad spend (tROAS) Target impression share The correct answer is: Target impression

Google Ads Display Certification Answers

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

November 6, 2023 Jane Hanson

The images they wish to use A maximum conversion number Keyword bids and modifiers All channels they wish to target

Google Ads Display Certification Answers

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

November 6, 2023 Jane Hanson

Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine

Google Ads Display Certification Answers

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

November 6, 2023November 6, 2023 Jane Hanson

Automated video production Automated bidding Automated YouTube video creation Automated rule creation The correct answer is: Automated bidding CLICK HERE

Google Ads Display Certification Answers

Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?

November 6, 2023 Jane Hanson

Profit and privacy Credits and context Control and results Options and tracking The correct answer is: Control and results CLICK

Google Ads Display Certification Answers

Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

November 6, 2023 Jane Hanson

Discovery Video Local Display The correct answer is: Local CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

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