Google Ads Apps Assessment Archives

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

December 23, 2020 Jane Hanson 0 Comments

A 60-second landscape video asset. A 60-second portrait video asset. A carousel video asset. A square video asset. The correct answer is: A square

Google Ads Apps Assessment

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within speciﬁc boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses

December 23, 2020 Jane Hanson 0 Comments

Location Bid Budget Audience The correct answer is: Bid Budget CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Google Ads Apps Assessment

As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?

December 23, 2020 Jane Hanson 0 Comments

650 650000 6500 65000 The correct answer is: 65000 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Apps Assessment

Samira has a travel app named YourAdventure. Why should she create themed ad groups for speciﬁc oﬀerings, such as culinary experiences, guided hikes, and architectural tours?

December 23, 2020 Jane Hanson 0 Comments

Themed ad groups are used to set budgets by traveler interest. Themed ad groups are used to adjust bids by

Google Ads Apps Assessment

Which of the following definitions describes “Events” in relation to app measurement?

December 23, 2020 Jane Hanson 0 Comments

A limited-time promotion in an app. Actions that people perform in an app. A way to market to potential users. When an

Google Ads Apps Assessment

What are two reasons why businesses should consider building a mobile app? (Choose two.) Select All Correct Responses

December 23, 2020 Jane Hanson 0 Comments

People are spending more time using apps. A mobile app will encourage users to visit their website. A well-performing app can directly

Google Ads Apps Assessment

Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

December 23, 2020 Jane Hanson 0 Comments

It allows for more time to focus on strategy and creating customer experiences. It’s an eﬃcient way to learn what

Google Ads Apps Assessment

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses

December 23, 2020 Jane Hanson 0 Comments

Update campaign settings daily. Adjust bids regularly. Set boundaries. Provide a lot of good data. Evolve the strategy. The correct

Google Ads Apps Assessment

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to ﬁnd this data. What should she do?

December 23, 2020 Jane Hanson 0 Comments

She should look at total conversions, which automatically include view-through conversions. View-through conversions isn’t a default column in the performance report. She should

Google Ads Apps Assessment

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

December 23, 2020 Jane Hanson 0 Comments

The existing Display Network and/or Video campaigns within the same Google Ads account. The associated images and videos on Google