Why is a content audit useful?
It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where
Read moreContextual Marketing Certification Answers
What do you learn from a content audit?
How many customers each piece of content is generating. What your click-through rate is for each offer on your site.
Read moreIn order to create a good user experience, simplicity is an important consideration for the website’s appeal.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreWhat are the two types of main navigation menu structure?
Lateral and centralized Flat and deep Horizontal and vertical Latitudinal and longitudinal The correct answer is: Flat and deep CLICK
Read moreWhere do you want to place a navigation menu?
Just at the top of each website page. Just in the footer of each website page. Above the fold and
Read moreWhen designing your navigation, your primary objective should be to include keywords for search engines
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreYou offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas.
Read moreWhich of the following is NOT a reason to have consistency from page-to-page?
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the
Read moreAt which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber The correct answer is: Decision CLICK HERE TO DOWNLOAD FULL EXAM
Read moreHow many common user questions should each page attempt to answer at one time?
None – your site pages should direct users to landing pages with the answers. One – keep each page clear
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