Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

• What impact would a successful app have on the business?
• What unique purpose does the app provide customers?
• How do app users perceive the fitness brand?
• How many fitness videos were downloaded last year from paid app promotion?

The correct answer is:

• What impact would a successful app have on the business?
• What unique purpose does the app provide customers?

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Sources: Google Ads Apps Assessment Certification Course

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