Author: Justina Kristine

Clicks Clickthrough rate (CTR) Impressions Search terms The correct answer is: Clicks Clickthrough rate (CTR) CLICK HERE TO DOWNLOAD FULL

Time segmentation report Search terms report Auction insights report Paid & organic report The correct answer is: Search terms report

Demographic targeting Interest category targeting Contextual targeting Keyword targeting The correct answer is: Demographic targeting CLICK HERE TO DOWNLOAD FULL

Use the Search terms report to see the terms people were searching for when her ad was shown. Use the

creating ads that include terms or phrases people are searching for creating ads that link to a generic landing page

create a different ad for each keyword create multiple ads for each keyword create ads that are relevant to all

How many times her ads have been viewed and clicked on Number of clicks on her ads and revenue they

Remove half of the keywords from the ad group Create new ad groups with related keywords grouped together Create new

$0.51 $1 $0.50 $1.01 The correct answer is: $0.51 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

reducing their campaign’s daily budget recommendations raising the average position of their ads reducing the number of irrelevant clicks increasing