Which Functionality Applies To HTML5 Ads?
They use interactive content stored in containers and rendered in browsers They can’t be viewed on mobile devices They’re easy
Read moreAuthor: Justina Kristine
Jonathan, Who Has A Bay Area Sailing Excursion Business, Notices That His Text Ads Show Below A Competitor’s In Search Results When People Enter Keywords Like “Sailing Excursions On San Francisco Bay.” Which Automated Bid Strategy Could Help Him Attain The Top Position?
Enhanced cost-per-click (ECPC) Maximize clicks Target outranking share Target return on ad spend (ROAS) The correct answer is: Target outranking
Read moreDrew Is Selling Math Textbooks And Using Cost-Per-Click (CPC) Bidding For His Campaign. What’s The Final Cost Each Time His Ad Is Clicked?
The projected maximum cost-per-click (max. CPC) The minimum amount needed to maintain a higher rank than the rank held by
Read moreYou Have A Food Truck And Want To Reach People Who Are Nearby On Their Mobile Phones. Your Maximum Cost-Per-Click (Max. CPC) Bid Is US$1. You Set A Mobile Bid Adjustment Of +20% And A Location Bid Adjustment Of +50%. What’s The Final Bid Amount?
US$2.80 US$1.80 US$2 US$1.70 The correct answer is: US$1.80 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreYou’re The Account Manager For A Client Who Wants To Increase Reservations At Her Boutique Hotel. You’ve Been Manually Managing The Bids For Her Campaigns, And You’re Looking For Ways To Save Time And Optimize. How Can You Most Effectively Do This?
Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions Create
Read moreSearch Terms Report Data Shows That People Who Click On Ads Promoting Your Prescription Glasses Were Searching For Terms Like “Wine Glasses” And “Drinking Glasses.” Which Might You Add As Negative Keywords To Prevent Your Ads From Showing On Such Searches?
“glasses” and “wine” “prescription” and “glasses” “drinking” and “glasses” “wine” and “drinking” The correct answer is: “wine” and “drinking” CLICK
Read moreWhich Report And Metric Should You Analyze To See How Often Your Client’s Ads Are Showing Above Search Results In Comparison With Other Advertisers?
Ad average position metric from the paid & organic report Average position metric from the Auction Insights report Ad group
Read moreThe Strategic Use Of Different Marketing Channels Affects:
payment methods online purchase decisions target-customer demographics the average amount of each sale The correct answer is: online purchase decisions
Read moreYou’re Using Target Search Page Location Bidding. You Know It’s Working Because You See Your Ad:
repeatedly mixed in with the organic search results on the first page of Google search results or in the top
Read moreThe Owners Of A Coffeehouse Would Like To Run An “Afternoon Espresso” Promotion To Increase Sales On Weekdays. Which Google Ads Feature Would Be Most Effective For Preventing Their Search Ads From Appearing At Night And On Weekends?
Managed placements Custom ad scheduling Keyword Planner Automatic bidding The correct answer is: Custom ad scheduling CLICK HERE TO DOWNLOAD
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