The Majority Of Consumers Want Ads Customized To Their:
age group country or nationality interests and hobbies city, zip code, or immediate surroundings The correct answer is: city, zip
Read moreAuthor: Justina Kristine
Which Statement About Ad Extensions Isn’t True?
They tend to improve an ad’s visibility They can help improve clickthrough rate They often appear below the organic search
Read moreMaria Would Like To Target People Who’ve Already Browsed Her Online Clothing Boutique By Offering Them A 10% Discount On Their First Purchase. What Tool Should She Use To Reach These People On The Search Network?
Flexible bidding Remarketing lists for search ads Dynamic search ads Retargeting lists for text ads The correct answer is: Remarketing
Read moreYou’re Reviewing The Paid & Organic Search Report For A Client Who Runs A Maui Snorkeling Tour Business, And You See That Her Business Appears Only In Organic Search For Queries Such As “Boat Snorkeling Tour” And “Beachside Snorkeling Tour.” You Can Use This Information To:
create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords increase the bids
Read moreHow Might You Explain To An Account Manager Why She Should Identify How Much A Conversion Costs When Setting Up Conversion Tracking For A Client’s Search Network Campaign?
Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets Cost-per-conversion data can indicate whether her profit
Read moreAn Advertiser Who Sells Designer Dresses Is Selecting A Landing Page To Pair With Ads For A Collection Of Spring Dresses. A Good Landing Page Would Show:
top-selling dresses for all seasons a catalog of spring and summer dresses spring dresses in several colors a single best-selling
Read moreYou’re Tracking Conversions In A Budget-Constrained Campaign. If You Raise Cost-Per-Click (CPC) Bids Within The Budget Constraint, Which Result Is Most Likely?
Receive fewer conversions while paying less on average per conversion Receive more conversions while paying more on average per conversion
Read moreYoon, Who Sells Designer Jeans, Has A Mobile App To Help Women Determine What Leg Style Looks Best On Their Body Type. What Could She Do To Bring In More Prospective Customers?
Add a call-only extension to her ad Use sitelink extensions Include a link to her mobile website in her ad
Read moreIf You Want To Prioritize Downloads Of Your Mobile App Instead Of Visits To Your Mobile Site, You Should:
create a Universal App campaign add a call extension include the word “install” in the ad text add a sitelink
Read moreHaving Launched Her First Search Campaign, Asha Wants To Know Just How Many Calls Are Being Generated From The Number In Her Ads, On Her Website, Or Clicks On A Phone Number On Her Mobile Website. What Conversion Source Should She Track?
Website Apps Imports Phone calls The correct answer is: Phone calls CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
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