Targeting by topic is a good strategy if your client wants to:
drive sales on his website actively manage his budget because he has strict cost–per–acquisition goals control where his ads appear
Read moreAuthor: Jane Hanson
Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?
Manual bids Product-oriented Reach Auction The correct answer is: Reach CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreWhich two formats are available in a Performance Max campaign but unavailable in a Standard Shopping campaign? Choose two. Select 2 Correct Responses
Product Shopping Ads Responsive Display Ads Local Inventory Ads Gmail Ads The correct answer is: Responsive Display Ads Gmail Ads
Read moreWhich two of the following are options for checking out when shoppers purchase an item? Choose two.
Checkout on your website Checkout in your local store Checkout on Display Checkout on Maps The correct answer is: Checkout
Read moreYou’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?
Product-oriented Auction Reach Manual bids The correct answer is: Reach CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreWhich of these statements about Performance Max campaigns is accurate?
Performance Max campaigns let you find and reach audiences across Google’s platform without needing to create different campaigns for each
Read moreWhat are three benefits of a Performance Max campaign? Choose three.
Gives you more control by manually setting up campaigns Simplifies campaign management. Optimizes on goals using artificial intelligence Helps you
Read moreYou own a small business that sells baseball caps. You’re set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
Budget is allocated manually across channels according to your channel preference. You control the campaign setup but optimize by channel
Read moreHow do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?
Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory
Read moreWhich two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
Gmail Ads Responsive Display Ads Product Shopping Ads Local Inventory Ads The correct answer is: Gmail Ads Responsive Display Ads
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