If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people
Read moreAuthor: Jane Hanson
True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: Google Ads
Read moreWhy do search ad extensions matter?
The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They
Read moreWhich ad extensions can serve automatically?
Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snippets Sitelink, location, and call extensions
Read moreMatch the marketing goal to the correct ad extension.
Sitelink extension (3) Structured snippets (4) Call extension (1) Location extension (2 The correct answer is: Sitelink extension (3) Structured
Read moreWhich two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt
Read moreWhich part of a Search ad isn’t automatically generated by Dynamic Search Ads?
All of these are automatically generated Description line Destination URL Headline The correct answer is: Description line CLICK HERE TO
Read moreWhat is the key value proposition of Google Search campaigns?
Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites Influence organic
Read moreArrange the items below in order of hierarchy, beginning with the top level.
Account Campaign Ad group Ad The correct answer is: Account Campaign Ad group Ad CLICK HERE TO DOWNLOAD FULL EXAM
Read moreWhich are the three required parts of a text ad?
Description, path fields, and headline Description, path fields, and URL Headline, description, and path fields Headline, description, and URL The
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