What determines whether a Search ad shows in the results for a query, and in what position?
Ad Rank, which is based on a variety of factors to show useful ads. Ad quality, which is based on
Read moreAuthor: Jane Hanson
What is value-based bidding?
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions
Read moreWhat are two ways optimization score can help marketers succeed?
Uses Google AI to plan campaigns without the need for input. Speeds up implementation for enhancements to campaigns. Documents campaign
Read moreWhich three factors impact a Search ad’s auction-time ad quality?
Bidding strategy Ad relevance Ad Rank Expected clickthrough rate Ad landing page experience The correct answer is: Ad relevance Expected
Read moreYou’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?
Performance Planner relies on machine learning for forecasting purposes. Performance Planner can help you locate funds from other operational budgets
Read moreA self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
Product and brand consideration Leads Brand awareness and reach Website traffic The correct answer is: Leads CLICK HERE TO DOWNLOAD
Read moreWhere can you go to view your bid status, performance trend over time, and conversion delay reporting?
Performance strategy planner Auction analysis Bidding keyword report Bid strategy report The correct answer is: Bid strategy report CLICK HERE
Read moreWhich of these three signals does broad match use to match Search ads with queries?
Language Smart Bidding Interests Geographic Device The correct answer is: Language Smart Bidding Geographic CLICK HERE TO DOWNLOAD FULL EXAM
Read moreMarta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks The correct answer is: Maximize
Read moreSiona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) The correct answer is: Target impression
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