In video advertising, which of the following techniques should you apply to help people think or feel something?
Convey multiple messages to resonate with the masses. Showcase discounts and sales to drive interest. Avoid humor as it’s more
Read moreAuthor: Jane Hanson
To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
You should use online sales. You should use lead generation. You should use product and brand consideration. You should use
Read moreA business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the
Read moreIf you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
To drive actions on your website by telling a story through a series of videos. To maximize ad engagement by
Read moreWhen setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before
Read moreAn eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a
Read moreA business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
Action Awareness Perspective Consideration The correct answer is: Consideration CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreA successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
You should use bumper ads. You should use non-skippable in-stream ads. You should use in-feed video ads. You should use
Read moreYou work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?
Short-form content acts as a discovery tool for audiences who also enjoy long-form content. Advertisers with awareness goals should create
Read moreWhat can Reach Planner help with when doing media planning?
It can help forecast reach of your YouTube campaign alongside TV. It can help forecast reach of your YouTube campaign
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