Which of the following captures how YouTube serves users, creators, and advertisers?
Connection, innovation, and trust Creativity, growth, and trust Connection, growth, and trust Creativity, innovation, and trust The correct answer is:
Read moreAuthor: Jane Hanson
With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
Affinity Audiences Custom Audiences Life Events Infinite Taxonomy Audiences The correct answer is: Custom Audiences CLICK HERE TO DOWNLOAD FULL
Read moreThe goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
Actions Views Clicks Impressions The correct answer is: Views CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreTo measure the full value of an action campaign, what two conversion types should you capture in your reporting?
Mono-platform and view-based Cross-platform and view-based Mono-platform and last click Cross-platform and last click The correct answer is: Cross-platform and
Read moreYou have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
Action Hybrid Awareness Consideration The correct answer is: Action CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreMixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
Bumper ads and masthead ads Non-skippable in-stream ads and masthead ads Non-skippable in-stream ads and skippable in-stream ads Bumper ads
Read moreIf you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
You should use core performance metrics. You should use forecasting reach of your YouTube campaign alongside print ads. You should
Read moreYou’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
Check us out Call now Book now Learn more The correct answer is: Book now CLICK HERE TO DOWNLOAD FULL
Read moreWhen would you use Insights Finder and Find My Audience?
When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign. When
Read moreWhat are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?
The trends are streaming on TV, audio-only content, and shopping. The trends are cross-device behavior, short-form content, and shopping. The
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