Author: Jane Hanson

It’ll create as many impressions as possible in line with the target cost-per-acquisition. It’ll acquire as many clicks as possible

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You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior. You should say that YouTube users

You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the

You’d start with your data segments, then expand to Customer Match You’d start with your data segments, then expand to

Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives. Google’s Video solutions use machine learning

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You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to