Author: Jane Hanson

Location Lead form Product feed Sitelinks The correct answer is: Product feed CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET

You’d choose skippable in-stream ads and bumper ads. You’d choose non-skippable in-stream ads and skippable in-stream ads. You’d choose non-skippable

You’d use lead generation. You’d use online sales. You’d use product and brand consideration. You’d use brand awareness and reach.

Build suspense with a slow pace to start. Keep visuals low-contrast to avoid overwhelming viewers. Use engaging pacing and tight

Brand Lift Viewability with Active View Unique Reach and Frequency Reach Planner The correct answer is: Unique Reach and Frequency

To reach new and relevant audiences who are likely to convert. To remove users from your data segments who aren’t

Provide multiple options for how viewers can take action. Include a specific call-to-action (CTA). Keep audio to a minimum so

You should set up the campaign to engage with audience segments who’ve searched for your brand before. You should track

You should use skippable in-stream ads and non-skippable in-stream ads. You should use masthead ads and bumper ads. You should

Use research-backed creative guidelines and iterate with experimentation. Continue running campaigns with existing creative and slowly introduce new variations. Run