Author: Jane Hanson

Life Events Custom Audiences Affinity Audiences In-Market Audiences The correct answer is: In-Market Audiences CLICK HERE TO DOWNLOAD FULL EXAM

Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired

Core performance metrics Viewability with Active View Brand Lift Forecasting reach of your YouTube campaign alongside print ads The correct

Non-skippable in-stream ads and skippable in-stream ads Skippable in-stream ads and in-feed video ads Non-skippable in-stream ads and in-feed video

Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound off.

You should start with your data segments, then expand to Affinity Audiences. You should start with your data segments, then

You should use Reach Planner. You should use core performance metrics. You should use Brand Lift. You should use Viewability

Life Events Affinity Audiences Custom Audiences In-Market Audiences The correct answer is: In-Market Audiences CLICK HERE TO DOWNLOAD FULL EXAM

Online sales Product and brand consideration Brand awareness and reach Lead generation The correct answer is: Product and brand consideration

People watch YouTube on connected TV devices, which further extends YouTube’s reach. Production companies act as gatekeepers, since they control