Author: Jane Hanson

You’d measure only complete offline conversions for a more accurate return on investment calculation. You’d measure only complete online conversions

You should communicate multiple messages. You should communicate the offer at the end. You should repeat your call-to-action. You should

By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences. By explaining

Because it lets you to drive actions on your website by telling a story through a series of videos. Because

They help you create audience lists that you can immediately apply to any of your Google Video campaigns. They help

Keep audio to a minimum so viewers focus on the call-to-action (CTA). Include a generic call-to-action (CTA). Include a specific

It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations. It can provide trustworthy popular reach forecasts,

Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance

Skippable in-stream ads and in-feed video ads Non-skippable in-stream ads and skippable in-stream ads Skippable in-stream ads and bumper ads

Skippable in-stream ads and non-skippable in-stream ads Skippable in-stream ads and bumper ads Masthead ads and bumper ads Masthead ads