True or false? You should set up a meeting with your client to go through your content audit findings and recommendations.
True – it’s always good to report back findings to client as they happen on a daily basis. True –
Read moreAuthor: Jane Hanson
Your new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you find a printed brochure with pricing details and customer testimonials. How should you evaluate the performance of this content?
Talk to sales reps who have used this brochure to see if it’s helpful in the sales process. Speak to
Read moreAsking questions to determine a piece of content’s format, age, and accuracy happens during which step of a content audit?
Categorizing content Evaluating the performance of content Identifying existing company content Providing recommendations to the client The correct answer is:
Read moreYou’re in the process of identifying the content your client current has. Which of the following should you include in this audit?
Email newsletters Direct mail Videos Proposal templates A and C A, C, and D All of the above The correct
Read moreWhen identifying which clients are a good-fit for upselling, all of the following criteria is important, EXCEPT:
A client with only 20-50 employees A client who represents the type of account your agency wants to work with
Read moreTrue or false? When a client asks you to complete tasks outside the scope of the retainer, you should always agree to do them. You want to keep the client happy, even if that means spending more time than they’re paying for.
True False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET To see all the questions and correct answers of the
Read moreTrue or false? Upsells should only happen during the renewal call.
True – you shouldn’t bring up any upsell opportunities until the renewal, since this will just distract your client. True
Read moreAll of the following are best practices for growing your existing client relationships, EXCEPT:
Keep track of events that are important to your client Understand your client’s goals and perform ongoing reporting Regularly review
Read moreWhat are some negative signals to look out for from your client?
A drop in tool usage Skipping your check-in meetings A bad attitude All of the above CLICK HERE TO DOWNLOAD
Read moreYour client has expressed concern at you not meeting their digital marketing goals. They expected their sales to grow by 15% and you only achieved a growth of 10%. They’re starting to question whether inbound is the right way to go for their business and you’re unsure whether they will renew or cancel. How should you grade this client’s health?
Red – the client is most likely going to cancel. Prepare your cancellation call with the marketing manager, notify HubSpot,
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