Where do you want to place a navigation menu?
Just at the top of each website page. Just in the footer of each website page. Above the fold and
Read moreAuthor: Jane Hanson
When designing your navigation, your primary objective should be to include keywords for search engines
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreYou offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas.
Read moreWhich of the following is NOT a reason to have consistency from page-to-page?
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the
Read moreAt which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber The correct answer is: Decision CLICK HERE TO DOWNLOAD FULL EXAM
Read moreHow many common user questions should each page attempt to answer at one time?
None – your site pages should direct users to landing pages with the answers. One – keep each page clear
Read moreHow can you ensure that the content on your website will be helpful for your users?
It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey.
Read moreThe most important purpose of a website with a good user experience is:
To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals
Read moreTrue or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreHow can you avoid confusing or frightening your users when creating contextual marketing?
Don’t surprise your users with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure
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