What streaming trend should YouTube advertisers be most aware of?
They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach. They should
Read moreAuthor: Jane Hanson
If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
You should use masthead ads. You should use bumper ads. You should use in-feed video ads. You should use non-skippable
Read moreWhat’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
Extending the reach of video ads to YouTube Live streaming and Premieres. Extending the reach of video ads to a
Read moreHow should you summarize the short-form content trend to a marketing expert?
Advertisers with awareness goals should create short-form content that’s highly engaging. Short-form content acts as a discovery tool for audiences
Read moreYour marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
In-Market Audiences and Custom Audiences Affinity Audiences and Custom Audiences Affinity Audiences and Life Events Life Events and In-Market Audiences
Read moreTo achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
You should use lead generation. You should use brand awareness and reach. You should use product and brand consideration. You
Read moreWhat type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
You’d use brand awareness and reach. You’d use product and brand consideration. You’d use online sales. You’d use lead generation.
Read moreYou’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
It allows you to communicate multiple messages by telling a story through a series of videos. It allows you to
Read moreWhich of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
Platform Brand Creative Media The correct answer is: Creative CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreMixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
You’d use masthead ads and non-skippable in-stream ads. You’d use masthead ads and bumper ads. You’d use skippable in-stream ads
Read more