Author: Jane Hanson

easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant The correct answer is: easy, relevant, relevant Sources: SEMrush PPC

Losing users who are specifically searching for your brand. Losing positions in organic SERP. Losing sales from people that are

Users that do not know you Both groups Users that already know who you are The correct answer is: Users

True False The correct answer is: True Sources: SEMrush PPC Fundamentals Certification Course To see all the questions and correct

False True The correct answer is: True Sources: SEMrush PPC Fundamentals Certification Course To see all the questions and correct

A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well as other dimensions in a

Days of the week Visitors Devices Cities The correct answer is: Visitors Sources: SEMrush PPC Fundamentals Certification Course To see

$2 $0.2 $0.02 $0.002 The correct answer is: $0.02 Sources: SEMrush PPC Fundamentals Certification Course To see all the questions

50 times that of your target cost per installation 25 times that of your target per cost installation The most

False True The correct answer is: True Sources: SEMrush PPC Fundamentals Certification Course To see all the questions and correct