How do humans and machines work as an effective team when running Google App campaigns?
Machines can provide very detailed reporting, while humans handle the majority of optimization tasks. Humans can monitor reports exclusively, while
Read moreAuthor: Jane Hanson
What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.)
Data HTML5 assets Bid changes Time The correct answer is: Data CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
Read moreTina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?
Machine learning will perform better when it comes to designing creatives. Machine learning will let her be promoted to director
Read moreMaria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?
Each ad group may have 1-5 description lines, with up to 90 characters in each. Each ad group may have 3-5 description lines, with
Read moreWhy might a shopper prefer to make a purchase using a retail app rather than a retail website?
The latest industry news can be presented to a potential customer while they shop. An app can serve ads to
Read moreWhich three statements about machine learning are true? (Choose three.) Select All Correct Responses
Machine learning will eventually develop to a level where it can replace advertisers entirely. Machine learning happens when computers analyze
Read morePaul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
They unlock additional segmentation options for placements that occur on YouTube. They provide additional conversion data, so better business decisions
Read moreWhat should you keep in mind when selecting events to measure in a Google App campaign?
Pick an event with significant value, regardless of how often it occurs. Pick an event with low value that happens
Read moreNicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?
Image assets tend to load slower on mobile devices when there’s text overlay. Image assets with text overlay can only
Read morePoppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
A focus on “In-app actions” while targeting “Users who have interacted with the app previously”. A focus on “Install volume” while targeting
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