Match the following building blocks of Google App campaigns with their descriptions.
Ad groups Ad assets Individual elements such as lines of text, individual images, or videos. (2) A set of ads
Read moreAuthor: Jane Hanson
Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?
To divert traffic to a webpage. To create audio-only ads. To create interactive ads. To serve lead forms. The correct answer is:
Read moreWhat are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses
To determine if app users have a preferred banking location. To increase user engagement with the app. To drive phone
Read moreGoogle App campaign objectives should depend on which of the following?
The stage of app maturity Reviews left by people using the app Short-term events in relevant industries The objectives of similar
Read moreGeorge regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
It’s the total number of times a user has seen an ad before eventually completing a conversion. It’s when a
Read moreBetty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses
Make adjustments to the campaign in reaction to hourly fluctuations in performance. Create helpful boundaries for the system to work
Read moreSandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.
Increasing user volume Driving specific in-app actions Handling churn management The correct answer is: Increasing user volume Driving specific in-app actions Handling churn management
Read moreWhich statement summarizes a Google App campaign?
A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play. An automated ad type
Read moreHenry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
Only providing text assets A low budget The campaign name Language setting The correct answer is: A low budget CLICK
Read moreFor a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
500 20 100 10 The correct answer is: 100 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
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