Which of the following roles does an app play in overall business strategy?
Identifying the most important audiences for your business. Improving the average order value of your customer base. Driving as much
Read moreAuthor: Jane Hanson
What are the two main marketer objectives for app promotion?
Engagement and website growth Discovery and engagement Discovery and global expansion Global expansion and in-store sales The correct answer is: Discovery and
Read moreWhat are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses
Apps are guaranteed to run faster than mobile sites. Apps automatically look better than mobile sites. Apps generate higher conversion
Read moreWhich three technology-related considerations might impact how an app performs by market? (Choose three.) Select All Correct Responses
Average device screen size. Availability of high-speed internet. Average device battery life. Browser preference of market. Population density of market . The
Read moreGoogle Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
An ad must be more than 75% on-screen for more than five seconds. An ad must be more than 50% on screen
Read moreCosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?
A 60-second landscape video asset. A 60-second portrait video asset. A carousel video asset. A square video asset. The correct answer is: A square
Read moreWalt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses
Location Bid Budget Audience The correct answer is: Bid Budget CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreAs with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?
650 650000 6500 65000 The correct answer is: 65000 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreSamira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?
Themed ad groups are used to set budgets by traveler interest. Themed ad groups are used to adjust bids by
Read moreWhich of the following definitions describes “Events” in relation to app measurement?
A limited-time promotion in an app. Actions that people perform in an app. A way to market to potential users. When an
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