Which statement is true regarding Conversions in a Google App campaign?
They’re any action a user performs when using the app. They’re the total number of users who have installed the
Read moreAuthor: Jane Hanson
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
Create a library of assets he might use during the ad creation process. Gather feedback from people already using his
Read moreAngela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses
Machine learning can analyze millions of signals and placements in real time. Machine learning reduces human bias and common errors.
Read moreWhat kind of positive impact will machine learning have on the advertising industry?
Machine learning delivers relevant ads to each customer. Machine learning creates company strategies. Machine learning measures performance more effectively. Machine
Read moreHow does asset variety help with reach?
Increased asset variety helps ads show up across more of Google inventory. Increased asset variety lets ads show only on
Read moreLuca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
Google Search, Google Play, Discover, Gmail, and Google Maps Gmail, Google Search, Google Play, and 3M videos in the YouTube
Read moreWhat’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?
It provides unlimited reporting on up to 250 distinct events. It tracks Android app installs and in-app purchases made through the Google
Read moreWhich two options are benefits of using Google Analytics for Firebase? (Choose two.) Select All Correct Responses
There’s no need to implement an SDK. It provides a simple Android-only solution. It provides automatic setup and out-of-the-box reporting. Data collection is transparent
Read moreWhich brand safety measures are in place by default when setting up a Google App campaign?
App campaigns exclude all placements and mobile categories. App campaigns require users to upload an HTML file to prove app
Read moreFor a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
200 25 50 100 The correct answer is: 100 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
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