While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the
Read moreAuthor: Jane Hanson
Which user type would the Google Ads system closely match as an Affinity audience?
A student who is looking for loan advice A parent who is caring for their toddler An individual who is
Read moreWhich user data can be uploaded when creating a Customer Match strategy? (Choose two.)
Employment status Highest level of education Age E-mail address Mailing address The correct answer is: E-mail address Mailing address CLICK
Read moreWhich statement is true about serving relevant ad extensions?
They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take
Read moreWhich Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
In-Market Audiences Affinity Audiences Customer Match Similar Audiences for Search The correct answer is: Similar Audiences for Search CLICK HERE
Read moreWhich is required for an ad to be served to a user?
The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords
Read moreWhich Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
URL filtering Categories Landing pages Page feeds The correct answer is: Page feeds CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreWhen visibility is the campaign goal, which bidding strategy should an advertiser choose?
Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks The correct answer is: Target impression share CLICK HERE TO
Read moreWhen should you use Remarketing Lists for Search Ads?
To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers
Read moreWhen running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
Reached the checkout page but did not complete the purchase. Added an item to the shopping basket but then abandoned
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