Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
- Give potential customers the ability to contact a business via a text message
- Highlight key information and unique selling points of a business
- Allow users to navigate to specific pages directly from an ad
- Provide potential customers with the ability to call a business directly from an ad
The correct answer is:
- Highlight key information and unique selling points of a business
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Sources: Google Ads Search Certification Course
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