An Advertiser Enables Target Cost-Per-Acquisition (CPA) Bidding And Notices That Conversions Decrease. What Might Cause This?
- The cost-per-click (CPC) bid was lower than the recommended amount
- The target CPA bid was higher than the recommended amount
- The target CPA bid was lower than the recommended amount
- The conversion tracking code snippet was not added to the site
The correct answer is:
- The target CPA bid was higher than the recommended amount
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Sources: Google Ads Search Certification Course
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