After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?

• One that’s done in-store only and doesn’t require the customer to have interacted with your ad.
• One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site.
• One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.
• One in which there are only conversions from browsers that don’t allow cross-site cookies.

The correct answer is:

• One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later completes a conversion on their site.

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Sources: Google Ads Measurement Certification Assessment Course

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