A Vanity URL In Hootsuite Is Best Described As:

a set of re-direct links provided to your organization’s administrator by Hootsuite
a customizable, branded URL that also lets you track click-through statistics
one that contains a custom domain suffix, such as .io .ly .ing .love
a web address within a set of sub-domain names associated with certain industry segments

The correct answer is:

a customizable, branded URL that also lets you track click-through statistics

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