A Social Media Policy Is Intended To:
- mandate the required amount of social media promotion employees must do on the behalf of the company
- provide guidelines for appropriate and inappropriate use of social media by company employees
- outline what social media strategies and tactics that will be pursued in the coming year
- outline the ways in which sales and marketing activities will support social media initiatives in the coming year
The correct answer is:
- provide guidelines for appropriate and inappropriate use of social media by company employees
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Sources: Hootsuite Social Marketing Course
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