A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?
- Maximize clicks
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
The correct answer is:
- Target return on ad spend (tROAS)
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Sources: Google Ads Search Certification Course
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