A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

  • Maximize clicks
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share

The correct answer is:

  • Target return on ad spend (tROAS)

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Sources: Google Ads Search Certification Course

To see all the questions and correct answers of the Google Ads Search Certification Exam, Click HereGoogle Ads Search Certification Answers.

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