A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?
- Target impression share
- Target cost-per-acquisition (tCPA)
- Target return on ad spend (tROAS)
- Maximize conversions
The correct answer is:
- Target impression share
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Sources: Google Ads Search Certification Course
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