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Google Ads Measurement Certification 

A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

Jane Hanson
  • It’s calculated by dividing the number in the conversions column by the total eligible interactions.
  • It’s calculated by dividing the total cost by the number in the conversions column.
  • It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
  • It’s calculated by dividing the total conversion value by the number in the conversions column.

The correct answer is:

  • It’s calculated by dividing the total conversion value by the total cost of all ad interactions.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers

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