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MS Erskine is explaining to her colleagues how easy it is to install add-ons, including adding a Thesaurus. What should she explain to her colleagues?
What is the best description and use for Google Scholar in a classroom?
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Google Ads Measurement Certification

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

December 7, 2023 Jane Hanson

They should use conversion lift.
They should use Smart Bidding.
They should use a marketing mix model.
They should use viewable CPM.

The correct answer is:

They should use a marketing mix model.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers

← How would you describe a campaign that fell short of its target goal?
After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion? →

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