Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct Responses

• Machine learning can analyze many signals to determine the right audience for her ad.
• Machine learning can review competitor performance to optimize campaigns.
• Machine learning can create combinations of assets to deliver a relevant ad to the right user.
• Machine learning can apply industry insights to optimize campaigns.

The correct answer is:

• Machine learning can analyze many signals to determine the right audience for her ad.
• Machine learning can create combinations of assets to deliver a relevant ad to the right user.

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Sources: Google Ads Apps Assessment Certification Course

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