What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses
- A significant percentage of app users churn after three months.
- Apps can be accidentally uninstalled.
- Users who haven’t yet downloaded an app might need extra incentive.
- Some users download apps and then forget about them.
The correct answer is:
- A significant percentage of app users churn after three months.
- Some users download apps and then forget about them.
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Sources: Google Ads Apps Assessment Certification Course
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