Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

• A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
• A focus on “Install volume” while targeting “All users”.
• A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
• A focus on “In-app actions”.

The correct answer is:

• A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.

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Sources: Google Ads Apps Assessment Certification Course

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