What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
- You must first click on the Audiences tab.
- You must decide between Bid only or Target and bid in settings.
- Your data management provider must connect to the Microsoft Advertising custom audience feature.
- You must adjust the Default bid adjustment.
- None of the above
The correct answer is:
- Your data management provider must connect to the Microsoft Advertising custom audience feature.
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Sources: Bing Ads Accreditation study course
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