What is a keyword bid?
- Specifies the number of times your ad is displayed in a given month.
- Specifies the maximum price you are willing to pay each time someone clicks your ad.
- Specifies how closely a search query must match your keyword.
- Specifies what price you must pay for your keywords in order to reach position one.
The correct answer is:
- Specifies the maximum price you are willing to pay each time someone clicks your ad.
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Sources: Bing Ads Accreditation study course
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