This Call-To-Action Isn’t Performing As Well As It Should. What Is The First Thing To Assess About The Call-To-Action?

• The offer and its relevance to the page content
• The placement of the call-to-action on the page
• How the design does or does not grab attention
• Whether or not the call-to-action has an action verb

The correct answer is:

• The offer and its relevance to the page content

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Sources: HubSpot Inbound Course

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