What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?
- To identify good-fit leads from within the large pool of available prospects.
- To identify the goals and challenges of specific prospects.
- To identify the ways your product or service can benefit people who match your buyer personas.
- To identify ways to differentiate your offering from your chief competitors’ offerings.
The correct answer is:
- To identify good-fit leads from within the large pool of available prospects.
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Sources: HubSpot Inbound Course
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